BMW X Range
“Shot Down” by The Sonics
Song
About the Campaign
BMW puts its X Range in the spotlight with “Overachiever,” an advertising campaign showcasing the lineup’s confident presence and spirit of performance.
The featured placement is “Shot Down” by The Sonics, from our client, Etiquette Records. With its raw garage-rock sound, driving rhythm and gritty vocals, the track brings a bold burst of energy to the campaign.
