Expedia Strikes a Winning Chord with Missing Persons for Super Bowl LVIII Ad
Super Bowl LVIII wasn’t just for the clash between the 49ers and the Chiefs on the field, but also for the high-stakes battle for the most memorable and talked-about advertisements. Among the contenders, Expedia Group has set the stage with a captivating ad titled “Sisters,” strategically curated for the Spanish television markets. Adding an extra layer of magic to the Expedia ad is the choice of soundtrack music supervised by our friends at Good Ear Music Supervision. The song “Destination Unknown” by Missing Persons co-written by MMI client, Terry Bozzio, perfectly complements the visual narrative of sisters complimenting where to go on a reunion trip. Expedia continues to set the standard for inclusive and impactful advertising and the “Sisters” campaign unifies the power of travel, music, and cultural appreciation.
Expedia “Sisters”:
Song: “Destination Unknown” by Missing Persons
Client: Terry Bozzio